Benefits of Instagram for Business
Social media marketing has emerged as a useful tactic for organisations as usage of social media continues to rise across all demographics. However, it can be challenging to stay on top of the best platforms for your sector when consumer tastes shift—and even more challenging to coordinate various initiatives for each.
As a result, if you're like many marketers, you're not sure if Instagram is something you should employ. However, given that it has more than 800 million users, Instagram might be worthwhile of your time.
You surely aren't alone if you're unsure whether to devote time and effort to the platform.Substance Digital can assist you in developing a productive social media campaign for your company no matter where you are.
Instagram, one of the world's most rapidly expanding social media networks, might be a terrific tool for your company to reach out to new clients. This is where Substance Digital, best social media agency in Delhi comes into the picture of creating and executing successful marketing plans for your business.
Our social media management team has a wealth of expertise in developing and overseeing effective plans for a range of social media channels, including Instagram. To discuss how Instagram fits into the promotion of your business, get in touch with the best Instagram marketing agency in Delhi right now.
What are the 5 benefits of Instagram marketing?
1. It’s Visual
Over 4.2 billion posts were liked daily by Instagram users in 2016. The average level of engagement for posts with hashtags is 12.6% higher than for posts without hashtags. For many marketers, using the platform for this reason alone is sufficient. This is a significant opportunity for marketers because visual material is more compelling than text.
2. Higher engagement rates
In 2016, Instagram users liked more than 4.2 billion posts every day. In comparison to posts without hashtags, posts with at least one hashtag receive 12.6% greater engagement on average. Many marketers use the platform for this reason alone.
3. Great for brand building
You can't count on Instagram, unlike the majority of social media sites, to drive visitors to your website with every post you publish. In reality, the only link you are allowed to have is in your bio; you are not allowed to add any links in your posts.
4. Target specific advertising
Like other well-known social media sites, Instagram lets businesses buy advertising space. These advertising tools can be a useful approach to expand your account, even though you can manage a successful account without spending a dollar.